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Factors Influencing Marketing Strategy with Health Insurance Educational Approach
Fariba Valimi, Majid Fattahi, Mansour Ranjbar,
Volume 10, Issue 2 (6-2020)
Abstract
           Development of the country's health insurance system one of the most important commands emphasized in the general policies of the Supreme Leader is the Fifth Development Plan Act and one of the main goals of the Iranian Health Insurance Organization. Therefore, the purpose of this study is to investigate the purpose of influencing factors on health insurance marketing strategy.
The search for the articles in this study is a review by searching the database of Google Scholar, ProQuest, Elsevier, Pubmed, Barakatkns and Scopus from 2006 to 2019. Word or statements of the Persian and English articles were based on keywords: strategy, marketing, health insurance and their English equivalent; strstegies, marketing," Insurance, Health". Finaly, of the search, 148 articles were obtained and out of 65 articles after title and abstract screening, 46 articles after study abstract and 35 articles after fulltext review were excluded, and finally 30 articles eligible for inclusion.
Results showed that various factors such as defensive strategy, analytical strategy, predictive strategy, cost leadership strategy, differentiation strategy, etc. have an impact on health insurance, which indicates that the program needs to be controlled for strategic planning is used in health insurance and the ability of health insurance managers to achieve organizational goals and optimal management is an essential requirement.
Therefore, relying on upstream documents, the Minister of Health and Medical Education's plan to submit to the Islamic Consultative Assembly the aim of ensuring the health insurance programs of the People's Health Insurance Organization in order to manage the sanctions in the field of health well.
 

The education users’ opinion about the E-learning in Covid-19 pandemic in the world: a review study
Sajjad Ranjbar Kouchaksaraei, Mehrdad Rohaninasab, Payam Nikjo, Yadollah Jannati,
Volume 10, Issue 4 (3-2021)
Abstract
Covid-19 pandemic led to quite a lot of changes in the people’s life style and governments’ policies during 2020. Education aspect was not an exception; due to the need to social distancing and breaking the chain of transmission, E-learning became more common. The present study aimed at determining the opinion of education users about E-learning during Covid-19 outbreak.
To accomplish this review study, all the papers (both in Persian and English) related to E-learning in Covid-19 pandemic from January to December 2020 were searched using the following keywords (both in Persian and English): covid-19, electronic education, E-learning, distance learning, modern education, student, and university. The search was done in the following databases: PubMed, Web of Science, Scopus, Google scholar and Science Direct. In this study, 200 relevant papers were found. After omitting the repeated cases, the eligible papers were extracted and analyzed.
The findings of this study revealed that education users were not satisfied with E-learning due to many obstacles and preferred conventional classrooms. However, most of the studies highlighted the use of virtual education and acknowledged it as an appropriate method of education in these days.
Lack of adequate infrastructures and educational equipment led to challenges for learners and teachers. Therefore, it is recommended to eliminate these shortcomings so that this type of education can be even used after controlling Covid-19. All in all, new ways of education (distance learning and virtual teaching) have had great contributions in achieving the educational goals.
An overview of the forward-looking health system policy
Manouchehr Janbazi, Mansour Ranjbar, Changiz Mohammadizadeh,
Volume 13, Issue 1 (8-2023)
Abstract
     The policy making of medical science education is one of the management functions in the health system, and according to the main goal of the health system, which is to promote health, under the foresight of the educational policy, the approaches of the health system are moving towards progress.
Therefore, the present study was conducted with the aim of analyzing the educational policy in the forward-looking health system. The present study is a simple descriptive review study that was conducted by searching databases: Uptodate, ISI, Pubmed, Google Scholar with the keywords: policy making, health system, foresight, educational policy making, and forward-looking health system during the years 2016-2023. In the initial search, 242 articles were found. Farsi and English and by applying the inclusion criteria, 32 articles were finally extracted.
The findings from the analysis of related studies showed that the use of health system policy with an educational perspective in the future leads to proper university management in the field of education and research, implementation of goals and strategies, development of the spirit of organizational activities, promotion of social responsibility, individual and collective ability in creating educational behavior and ... turns; Therefore, applying the educational policy approach with a realistic and ideal perspective will lead to the achievement of the short-term, medium-term and long-term goals of the health system.
 

Management strategies with the approach of improving the health system on the intellectual capital and organizational performance of the university
Masoud Sadeghian Lemaraski, Mansour Ranjbar, Changiz Mohammadizadeh,
Volume 14, Issue 2 (10-2024)
Abstract
The important role of the health system in improving and increasing an important factor called life expectancy is not hidden from anyone. However, there is a gap between the potential capabilities of this organization and what is happening, perhaps this deficiency is related to factors such as the organization's strategy, productivity, intellectual capital, etc., and these factors will be investigated in this research.
Methodology: This research was carried out with the field review method. All studies and articles related to the improvement of the health system on the intellectual capital and organizational performance of the university in the databases "Scopus", "Science Direct", "Embase", "ProQuest", "SID" and databases and two search engines. Google" and "Google scholar" were searched with related keywords. Finally, 14 studies were selected. The study was conducted during three stages of screening. In this stage, the theoretical foundations and studies and background related to the subject were examined, analyzed and compiled with a systematic approach.
Findings: Based on the findings of the research, in order to adopt a suitable strategy with the health system productivity approach, things such as: productivity of human resources, use of the scientific capacity of graduates from various fields under the health system in a position appropriate to the field of study should be considered. It should be considered to promote the technical and specialized knowledge of managers of different levels, replace the elite forces on the verge of retirement, create motivation for all employees to use the maximum scientific ability and especially creative actions.
Therefore, improving the health system by using effective management strategies on the intellectual capital and organizational performance of the university is an essential need of organizational management.
 

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