Volume 10, Issue 2 (6-2020)                   Clin Exc 2020, 10(2): 1-9 | Back to browse issues page

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Valimi F, Fattahi M, Ranjbar M. Factors Influencing Marketing Strategy with Health Insurance Educational Approach. Clin Exc 2020; 10 (2) :1-9
URL: http://ce.mazums.ac.ir/article-1-518-en.html
Associate professor, Education Development Center, Mazandaran University of Medical Sciences, Sari, Iran.
Abstract:   (2528 Views)
           Development of the country's health insurance system one of the most important commands emphasized in the general policies of the Supreme Leader is the Fifth Development Plan Act and one of the main goals of the Iranian Health Insurance Organization. Therefore, the purpose of this study is to investigate the purpose of influencing factors on health insurance marketing strategy.
The search for the articles in this study is a review by searching the database of Google Scholar, ProQuest, Elsevier, Pubmed, Barakatkns and Scopus from 2006 to 2019. Word or statements of the Persian and English articles were based on keywords: strategy, marketing, health insurance and their English equivalent; strstegies, marketing," Insurance, Health". Finaly, of the search, 148 articles were obtained and out of 65 articles after title and abstract screening, 46 articles after study abstract and 35 articles after fulltext review were excluded, and finally 30 articles eligible for inclusion.
Results showed that various factors such as defensive strategy, analytical strategy, predictive strategy, cost leadership strategy, differentiation strategy, etc. have an impact on health insurance, which indicates that the program needs to be controlled for strategic planning is used in health insurance and the ability of health insurance managers to achieve organizational goals and optimal management is an essential requirement.
Therefore, relying on upstream documents, the Minister of Health and Medical Education's plan to submit to the Islamic Consultative Assembly the aim of ensuring the health insurance programs of the People's Health Insurance Organization in order to manage the sanctions in the field of health well.
 
Full-Text [PDF 428 kb]   (1948 Downloads)    
Type of Study: Review | Subject: آموزش پزشكی
Received: 2020/07/25 | Accepted: 2020/06/30 | Published: 2020/06/30

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